I'm Luis, a UX/UI designer.
I craft intuitive and visually engaging digital experiences. Bridging elegant design and robust functionality.
Nairobi, Ke.
So what do I do?
I'm Luis a UX researcher and UI designer who believes design should make sense before it makes noise. My work sits at the intersection of how people think, feel, and move through digital systems — and how those systems can evolve without losing their humanity.
Some of my work
User Experience (UX) research is about investigating human behavior, what people actually do, not what they say they do. It involves observing patterns, identifying pain points, and uncovering opportunities for improvement. Through interviews, usability tests, analytics, and behavioral insights.
The spiritual successor to the legendary Casio F91W, a rugged, minimalist smartwatch built for everyday reliability — titanium chasis, 90 day battery life, precision sensors, and now a vivid OLED display. Designed to be repairable, durable, and simple.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
What is UX Research
User Experience (UX) research is about investigating human behavior, what people actually do, not what they say they do. It involves observing patterns, identifying pain points, and uncovering opportunities for improvement. Through interviews, usability tests, analytics, and behavioral insights, UX research ensures that products are not built on guesswork, but grounded in real human need.
In business terms,
UX research reduces waste — fewer redesigns, fewer failed features, and more confident decisions. It's how companies move from intuition to evidence, aligning what they offer with what people truly value.
UI Design, Translating Insight Into Experience
User Interface (UI) design is where research takes form. It's about creating clarity through visuals, type, color, motion, and hierarchy that help users act intuitively. A good UI is invisible; it guides without shouting. Every pixel should justify its existence.
UI is not just about looking good, it's about functionality, usability, and flow. It helps people trust a product and helps businesses communicate reliability and purpose. Design done right becomes a silent brand ambassador.
Where UX and UI Intersect
The overlap between UX and UI is where ideas become interactions. UX defines the problem, UI delivers the solution. One without the other is like a map without roads or a vehicle without wheels, both matter, and both depend on each other.
When UX and UI work together, design stops being decoration and becomes a system, a living framework that can adapt to future technologies, behaviors, and expectations. That's what makes it future-proof.
Trusting the process
The UX process mirrors good business logic: understand → define → ideate → prototype → test → refine → launch. It's an iterative loop of learning and improving... not a straight line. Businesses that adopt this process don't just make better products; they become learning organizations capable of evolving faster than their competitors.
Each stage has its ROI: understanding saves resources, defining saves scope creep, testing saves reputation, and refining saves time later. It's systematic empathy turned into strategy.
Good design isn't needy...
Good human design solves real human problems while asking for less, less friction, less thought, less clutter. It's about designing interfaces that vanish when they're doing their job right. Simplicity is not minimalism for the sake of aesthetics; it's efficiency made beautiful.
“Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs
“People ignore design that ignores people.” — Frank Chimero
“Simplicity is the ultimate sophistication.” — Leonardo da Vinci
When systems are built on this philosophy, they naturally become sustainable, less to maintain, fewer moving parts, more resilience. That's the essence of future-proofing: creating systems that age gracefully because they were built with human intuition, not tech trends.
With that said...
If you're building something that deserves to be understood before it's built... let's talk. Thoughtful design pays for itself.